[Video] Who Is Fancy – Goodbye

who is fancy

Who is Fancy?

Good question. My guess? The next big thing to happen in pop music.

Word on the street is that the mystery artist is a project taken on by Scott Borchetta and Dr. Luke and managed by Scooter Braun. Since it’s release last month, the single has been doing damage on the charts and recently made it’s break to radio. With heavy hitter’s like that involved, what did you expect.

Yesterday the enigma sent the video(s) to Buzzfeed with a note attached stating he wrote “Goodbye” as a “wakeup call” from bouts of bad relationships.

“I was in a bad relationship pattern where I ended up being with people that were not the best for me, didn’t bring out the best in me, didn’t allow me to truly be myself and I realized it was time to just say Goodbye. It was a real moment for me where I realized I couldn’t truly love anyone unless I loved myself.

The video is a juxtaposition of how society wants someone to view themselves verse how people view themselves.

In the video you’re about to watch, we see someone who feels comfortable expressing themselves through tattoo’s, body art, etc. but society is more accepting of someone who is more clean cut, buttoned up. Those transitions represent what I was going through in my relationship. I could either stay in my relationship and accept the norms that society places on people or I could walk away and find something better, something where I could be myself.”

A great message that we can all relate to and double meaning through the performance art of unknown identity and the concept of identity in general. With a Humans of NY approach to social media, self-empowering content, and enough intrigue to keep my musical attention (and that’s hard to do), Fancy is definitely winning our hearts over. Get familiar now because I promise you won’t have a choice later.

Enjoy one of the three alternative videos for this year’s breakup anthem below.

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